INFO
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Thug it Out
2025
→ Branding
→ Packaging
→ Typography
→ Image-making
Thug It Out is a project about strength, softness, and self-acceptance. It came from the feeling of having to stay strong while being far from home, and realizing that being myself is enough even when things feel uncertain.
The work combines raw typography, bold color palette, and layered imagery to show resilience in a quiet, honest way rather than a loud one.
BIBIM Festival
2025→ Branding
→ Event Identity
BIBIM is a festival inspired by Jeonju, a city known for its deep connection to Korean tradition. The design takes cues from the city’s architecture, food, and culture, using a pattern inspired by traditional house doors.
The identity aims to show that there are many beautiful cities beyond Seoul, highlighting the warmth and richness of Jeonju through
a contemporary visual system.
DesignProcess.pdf
Luckypon
2024→ Branding
→ Typography
→ UI/UXLuckypon is a gacha-inspired app that lets people test their luck every day. Users spin a capsule machine, collect toys, and track their daily fortunes in a built-in journal. The design mixes playfulness with calm, using soft colors and simple shapes to make luck feel like a small daily ritual rather than a gamble.
Little Things
2024→ Publication
→ Image-makingLittle Things is a personal narrative zine about collectible toys and the emotions tied to them. The work focuses on the small personal stories and attachments we build through objects that bring comfort or nostalgia.
Trying to capture a gentle, consistent mood that connects each image, turning personal memories into quiet visual moments.
Dark Appetite
2024→ Publication
→ Typography
Dark Appetite is a research-based publication about food and crime, from cannibalism to last meals. I’ve always been interested in true crime and thought it would be interesting to find connections between these two subjects.
By adding clean typography, negative space, and black white image treatment to create something unsettling but visually intriguing.
Seoul Sekki
2023→ Publication
→ TypographySeoul Sekki is a pocket-sized guidebook that shares my view as a Korean. It introduces brief explanation about seoul, korea, cultural manners, and fun facts for foreigners who want to explore Korea with a different perspective. The zine captures a 24-hour experience with differnet concepts of the city through humor, visuals, and everyday observations.